Local rock, punk, hardcore, metal and beyond is set to benefit from the launch Australian PR company Cult Etiquette.
The joint venture comes from Soundworks Touring’s Glenn Dyson, Black Rheno’s Ryan Miller (Housefox Studios) and Mariano Palomares (graphic designer), who will “form release strategies and engage with the media on your behalf when you want to release music, promote a tour, launch an album, release a video clip or anything else that’s worthy of talking about”.
"I've been running my recording studio (Housefox Studios) since 2013, and setting up a PR agency is something I had been planning for quite some time,” Miller said.
“It was always there in the back of my mind, especially over the last few years as I just love working on release strategies and putting together plans of attack when it comes to anything creative.
“In 2019 I started making the actual plans and putting the ideas into a format. When my band Black Rheno toured with EYEHATEGOD in late 2019, I caught up with Dysie who's a massive part of Soundworks Direct Touring and was tour managing that run. Being buds we got talking about it all, I was keen to run all my ideas past him as he has a world of knowledge and experience in this realm and it's always good to brainstorm with like-minded folk.
“It seemed pretty evident that we were both on par with how we felt about what should go into running an agency, the intricacies of working with the different media landscapes, how best to engage with artists and most importantly, how to treat them. I also really just felt we clicked on the reasons behind why we both work in the music industry and are so damn obsessed with doing so.
“We talked about creating an agency focusing on heavy music, from hard rock right through to all flavours of distortion, and how it has to be all about building a roster of artists that we truly dig. How it's not about pumping the acts through just to get the numbers up. It's about building relationships with artists we truly believe in so when we go out there to represent them; we do it with real passion, enthusiasm, and being stoked about doing it every day.
“After the tour finished, our chats continued, and it all just naturally made sense to join forces. Having Nano on the team was a must; he's not only my best mate but also an incredibly talented graphic designer who also has a great understanding of marketing and branding which is super important for anything you're pushing. Also, he's lived and toured throughout Europe, which brings another set of experiences and perspectives of real value. All in all, I think we have a pretty solid team."
The trio has already worked with the likes of Australian artists such as King Parrot, Abramelin, Flaming Wrekage, CrisisAct and more.
For more details, head to the Cult Etiquette website.
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