Beloved Sydney fried chicken hang, sneaker store and champagne bar Butter has announced a new line of hoodies in collaboration with acclaimed local photographer Cole Bennetts.
The limited run will drop this Thursday, just in time for winter, and is based around collaborative art piece Giveth + Takeaway, which also encompasses Butter Sydney Executive Chef Julian Cincotta and Butter founder and artist Manoli Politis.
The idea around Giveth + Takeaway is to “illustrate the connection between food and art, art and food and the dramatic theatre of the table”.
“Food is representative of the finality of life,” Butter said on the collab. “And we especially feel this connection is even more present when referring to the takeaway art form of food.
“We feel strongly that food and art have been separated for too long. In our minds, they are both the one thing. And just because you can eat something, does not diminish its quality as a piece of art.
“In fact, we think it heightens it as it needs to be appreciated before it is gone. Food is life. Art is life. And now, more than ever, with the changes in the way people are eating - at home, maybe more often by themselves, lacking the previous variety they may have been used to experiencing - we feel the appreciation of food as art is even more important.”
Alongside his work with Butter, Bennetts is well-known in the Aussie music scene, frequently working with the likes of Hilltop Hoods, L-FRESH The LION, Thelma Plum and while more also taking numerous cover shots for print editions of The Music over the years.
The hoodie drop celebrating the art piece will be available online and via Butter’s Surry Hills and Parramatta locations this Thursday.
For more details on the Giveth + Takeaway art piece and hoodie release, head to the Butter website.
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