Wrapping last night in Adelaide, AIR’s inaugural Indie-Con music conference proved to be a thought-provoking and insightful look at the inner-workings of the fast-changing independent music scene.
Here’s everything you missed from the two-day event, which included the AIR Awards and a showcase of some of SA's best emerging acts.
Industry Icon Sebastian Chase Talks The Importance Of Independence
When discussing the importance of the independent music sector, you’d struggle to find someone with more insight than Australian icon Sebastian Chase.
Helping carve the Australian independent scene, Chase’s contribution to the industry since the ‘70s until now is nothing short is inspirational, with Indie-Con programmer Stuart Watters quick to state “his knowledge knows no bounds” while introducing his conference keynote.
Why Record Labels Are Still So Important
Trying to define what an independent label is in 2017 can be a difficult task, but if anyone can do it, it’s the speakers at the inaugural Indie-Con in Adelaide.
Industry icon Sebastian Chase, Kill Rock Stars’ Portia Sabin, Mushroom Group’s Chris Maund, Stolen Recordings’ Merida Sussex and Chapter Music’s Guy Blackman tried to do just that at day one of the conference.
Artists May Be Damaging Their Careers By Giving Music Away For Free
The world of sync might seem like quite a foreign concept to those unfamiliar with the music industry, but most people come across it countless times each day, from the ads they hear on the radio to the soundtrack of their latest Netflix binge session.
Here are five valuable sync lessons we took away from Indie-Con’s sync panel, featuring John Ferris (TMRW), Kate Mills(Native Tongue), Tyler McLoughlan (Sound Pound), Natalie Waller (ABC) and Karl Richter (Disco/Level 2), led by The Orchard’s Henry Compton.
Here’s What It Takes To Run Your Own Label
With day one of the inaugural Indie-Con music conference discussing the importance of independent labels within the music scene, it was fitting the final panel featured a number of young label owners, including AIR Awards winner Joanna Syme (Pieater/Hotel Motel Records).
Moderated by Kill Rock Stars’ Portia Sabin, the panel dished out some great advice for anyone considering the leap into the indie label game.
AB Original Dominate 2017 AIR Awards
After kicking off the show, held in Adelaide alongside the inaugural Indie-Con conference, with a live performance, Briggs and Trials went on to take out some of the event's most prestigious awards.
Briggs, Jen Cloher & More Kick Off Day Two With Powerful Industry Insight
Day two of Indie-Con kicked off with a bang as a star-studded panel of artists-turned-label operators dissected the art of managing the creative and business sides of their double life.
Streaming Services Are Helping Aus Acts Take Over The World
With new streaming services seemingly popping up each week, artists and labels can sometimes drown in the accompanying data.
Indie-Con's Streaming & Data panel laid out some important facts about the shift in technology.
Murray Cook On Why The Wiggles Didn’t Take Shit From Anyone
During his 21 years as a touring member of The Wiggles, Murray Cook established himself as one of the most successful independent artists in Australian history, making him the ideal candidate to close out the first ever Indie-Con in Adelaide.
Here are a few valuable talking points from his closing keynote and conversation.
Adelaide’s Next Crop Of Emerging Bands Are Set To Conquer The World
"Let's get to it, Adelaide!" began emergent rapper DyspOra at the Tam O'Shanter Place laneway stage, immediately proving why he was chosen to kick off Music SA's inaugural Scouted live music showcase — a great initiative accompanying the AIR Awards and two-day conference Indie-Con.
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